SingTel Casting Call finale

by Callan

(Note: Photo-heavy post!)

We had the pleasure of covering SingTel’s Casting Call 2011 finale event last Wednesday, held at Sinema Old School. SingTel was looking for their “next social media star”, to host their YouTube segment titled “TGIS” or “Thank Goodness It’s SingTel”. Understandably, their focus was more on the video side of imagery as the winner would be a video host; that made the event a little different from our usual event coverage, for reasons I will go into later.

Nadya Hutagalung being interviewed. © 2011 CaKe Images LLP

Nadya Hutagalung being interviewed. © 2011 CaKe Images LLP

In total 14 ladies vied for the title, in front of a panel of judges including Nadya Hutagalung and Hossan Leong. The judges took some time to deliberate before naming 27-year-old Joanne-Marie Sim as the winner.

SingTel Casting Call winner, Joanne-Marie Sim © 2011 CaKe Images LLP

SingTel Casting Call winner, Joanne-Marie Sim. © 2011 CaKe Images LLP

The contestants tried to enjoy the whole show-and-tell, and for the most part, they did. So did the judges.

Jody Doo relating a funny story. © 2011 CaKe Images LLP

Jody Doo relating a funny story. © 2011 CaKe Images LLP

Hossan Leong can always be counted upon for an expression. © 2011 CaKe Images LLP

Hossan Leong can always be counted upon for an expression. © 2011 CaKe Images LLP

Eventual winner Joanne-Marie Sim getting a point across. © 2011 CaKe Images LLP

Eventual winner Joanne-Marie Sim getting a point across. © 2011 CaKe Images LLP

Nadya and Hossan enjoying a light-hearted moment. © 2011 CaKe Images LLP

Nadya and Hossan enjoying a light-hearted moment. © 2011 CaKe Images LLP

Unlike most other event shoots, where low ambient and mixed lighting are the biggest challenges, this event had challenges of a different sort: the ever-present video crew. Video is at the heart of the entire SingTel Casting Call, with TGIS being hosted by the eventual winner, so we had explicit instructions to stay out of the videographers’ way. Not an issue of course, this is par for the course in some corporate trade shows as well.

So instead of working around the videographers, we worked them into the shots as well. Worked well enough in my opinion :)

The hardworking video crew interviewing Tracy Phillips, with Nadya looking on. © 2011 CaKe Images LLP

The hardworking video crew interviewing Tracy Phillips, with Nadya looking on. © 2011 CaKe Images LLP

View from the back of the theatre of Ethel Tan presenting to the judges. © 2011 CaKe Images LLP

View from the back of the theatre of Ethel Tan presenting to the judges. © 2011 CaKe Images LLP

Joanne-Marie Sim with the chief videographer. The guy knew what he was doing. © 2011 CaKe Images LLP

Joanne-Marie Sim with the chief videographer. The guy knew what he was doing. © 2011 CaKe Images LLP

Probably my favourite shot of the day. © 2011 CaKe Images LLP

Probably my favourite shot of the day. © 2011 CaKe Images LLP

Overall the event exemplified how events should be organised and run. The only thing that failed that day was my sense of footing — I tripped and fell twice, and have a bruised knee to show for it. To end off, here are the obligatory group photos of the contestants and judges.

The beautiful ladies of SingTel Casting Call 2011. © 2011 CaKe Images LLP

The beautiful ladies of SingTel Casting Call 2011. © 2011 CaKe Images LLP

End-of-event group photo. © 2011 CaKe Images LLP

End-of-event group photo. © 2011 CaKe Images LLP

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